Four considerations for estate agents looking into drone hire.
Drones are becoming more and more popular in the real estate and property development industries for obvious reasons. Their ability to capture crisp, over-arching images and provide agents with stunning aerial presentations (perfect for wow factor sales pitches) means they are a great choice for agents looking to add that little something extra to their promotional materials.
While flying a drone as a hobby might be fun, before you decide to conduct your own drone photography in a commercial space, you need to take into account various environmental, operational, and legal concerns, especially as drone use is governed by a number of laws based on safety and privacy concerns. Before you take to the skies on your own, consider hiring a professional drone supplier to help you get the job done right. And make sure they can answer any questions you might have about their certification and experience (take a look at these must-ask questions for a start).
For estate agents, we suggest you go over these considerations
1. Always stay on the right side of the law
Even if you are working through a drone supplier, it is your responsibility to ensure that they are properly certified, insured, and trained to fly in a commercial space or over private property that is protected by privacy laws. To operate drones commercially in South Africa, operators need to hold five licenses, as stipulated by the SACAA (South African Civil Aviation Authority), including registration of all drones that will be used for commercial purposes.
2. Decide on exact focal points
Before your supplier takes to the skies, be sure that you have agreed on what exactly is being filmed when it comes to the property in question and the surrounds. Getting the wrong shots might prove useless to your sales project or taking shots of surrounding areas that are soon to be developed or altered might result in your imagery becoming quickly outdated. Don’t be disappointed – know exactly what you want and make sure you get it. Good operators with experience in real estate and property filming will be able to go over your plan carefully, giving suggestions for what shots would work best for your needs.
3. Aim for an expert operator plus expert imagery
Being able to pilot a drone does not necessarily make an operator a creative expert as well. Work with a supplier that can pair you with an operator that understands the type and style of shot you are looking for. Drones vary in their capabilities and technology, from GoPro action cameras to full-on professional grade SLRs. Consider where and how you want to use the collected imagery and hire a supplier with the tools and equipment to get you there.
4. Be a good neighbour
As an estate agent, you know the importance of establishing and maintaining good relationships, not only with your clients but with members of your community. It is wise to inform the neighbours of the property you are filming beforehand so that you can talk through all their concerns in advance, avoiding any nasty feedback or drama at a later stage.
Looking to work with a professional, licensed, and compliant drone supplier for your next real estate project? When it comes to drone media solutions, we are the best in the business. Wherever you are in SA, we can provide you with high quality media products and a range of services, on time and on spec, whatever your aerial filming or photography needs.