Some big do's and don’ts for drone photography at an event.
Drones have become big business over the last few years – not only do they offer hobbyists a fun and unique way to capture live footage or scenery from on high, they are a fantastic addition to professional photographers and videographers, especially those capturing a large scale event.
Like any new media, the use of drones has become more regulated over time. Along with legislation governing their use, there are also codes of best practice that will ensure that, if you are operating a drone for commercial reasons, you do so with the care and safety of others in mind. And while there are multiple ways to include a drone in an event you’re part of, there are some guidelines you should follow.
Five start-up guidelines for drone photography at an event
1. Do show off before and after
Put together pre- and post-event videos so that you create a narrative out of the event and make it personal and exciting, adding behind the scenes footage sure to make the final product special to the attendees.
Drone photography and video footage is not the norm and you shouldn’t stick to standard shots when you have the opportunity to do so much more from on high. Take a course or research different drone shots and be sure to make the most of your drone’s capabilities and perspective to get shots that will impress.
3. Do brand your drone
Flying a drone at an event is sure to attract attention. Use this exposure as an opportunity to get your company name and services out there. With the right equipment and operator, you can even use a drone to deliver branded goodies to the crowd, getting your name out there in a way sure to be remembered.
4. Don’t fly without a license and proper registration
All drone flight is restricted by law and all commercial drones need to be properly licensed. It’s also important to understand where and when you can fly, as well as obtain the correct permissions to fly. For example, for safety reasons, flight is restricted at night, at certain heights and speeds, and within a certain distance of airports or airfields. Special approval is required to operate closer than 50 meters from buildings, operate closer than 50 meters from people, operate in controlled airspace, operate within 10 km of an airport, or to release / deploy / deliver any object or substance.
5. Don’t invade anyone’s privacy
As fun as it is to operate a drone at close quarters (with the above provisions in mind), it’s never a good idea to use a drone to invade private space or interactions. Make a plan beforehand about how you will film an event and stick to it, getting all the shots you need to make a great end product. Also, be sure you are on the same page as any drone operators you work with.
At Drone Media, we specialise in aerial media solutions for all kinds of events and have an extensive network of drone operators to make sure you hire the right team for the job. We believe in helping drone enthusiasts complete their professional drone training, especially for business purposes, and offer a wide range of aerial media solutions, whatever your aerial filming or photography needs. Let us know how you want to use media drones in your business and let us help you get airborne.