Live stream events using a drone? Here’s what you need to know.
Have you started experimenting with drones in your business? When it comes to filming and sharing live events, they can be innovative and creative tools for use in the live streaming space. Research shows that live streaming (especially of current and relevant content) is becoming more popular across a variety of industries and forums, from sharing creative events as they happen to conference presentations to providing an opportunity to connect with audiences in real time across different locations.
Thanks to their advanced technology and flexible flying capabilities, drones are able to move over large areas and above crowds and structures with speed and agility. This makes them to perfect substitute for the popular crane shot via camera crane – most often used to capture overhead or steady motion shots in production shoots. As you probably already know, crane shots are complicated and expensive putting them out of reach for many smaller production or ‘private’ live events. Not so with a drone. Much simpler when it comes to operation and the costs involved, drones allow operators to capture live, engaging, and dynamic footage from a variety of exciting angle and to instantly share it with their live audience.
Tips for live streaming success using a drone
1. Always follow the rules
The commercial use of drones is regulated by law and there are strict guidelines for flying over a crowd or in specified areas. And strict penalties as well. Know the law and stick to it.
2. Learn how to use your drone properly
Whether operating your drone yourself or engaging the services of an experienced operator, your best chance of capturing great footage is to learn how to use your drone to the best of its (and your) capabilities. From FPV to video output options, know what your drone can do and use it. Or hire someone who does.
3. Don’t forget the audio
Live streaming concerts or an event where the audio element is important? Make sure you have access to a dual channel audio feed from the mixing board and a strong relationship with an audio and mixing specialist who knows what they’re doing.
4. Think about your audience
Who are you streaming for? Think about what they would want to see and how to make this experience exciting and relevant to them. Remember that older audiences might struggle to adapt to a new medium and might require more guidance and instruction during a live stream than younger audiences.
5. Live means real engagement
When filming your footage, always think with participation in mind. When it comes to social media sharing, you ideally want to be prepared to engage with a live audience while streaming. Research shows that interacting with an audience during a live stream results in increased engagement rates.
When it comes to business branding and awareness opportunities, live streaming is where social media is headed – it’s the perfect opportunity for businesses to engage with their audiences in real time in exciting and relevant ways.